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Toyota Ichiban Award for Ron Brooks – recognised as one of the top Toyota European Dealers for Customer Service!

Ron Brooks Toyota are delighted to announce that our Toyota centre in Ilkeston have won the Toyota Ichiban award for the second time.

Ichiban, in Japanese, means “Customer First”.  This award was presented at an awards ceremony in London on 23rd February.  We collected this very prestigious award from Augustin Martin, Toyota GB Managing Director.

The award recognises the top centres from across Europe who lead the way in providing first class levels of customer service.

Ron Brooks celebrates its 60th year in business this year and we have always focussed very much on delivering and exceeding our customers’ expectations. Ron Brooks is also celebrating its 50th year representing Toyota in 2022. This award is extra special to ourselves, as during the last 18 months we have introduced many new people into our business and seen the retirements and exit of many long-standing, experienced colleagues and that is always challenging for a business to ensure that the cultural DNA of the business is not damaged.

Kevin Slack, Managing Director, would like to thank each and every one of our colleagues and customers for their support and loyalty in achieving these excellent results.  We last Won at the BRITS in 2019 with the “Best Dealer” and “Best CDA” and we believe with the changes we are now making in the business; both of our sites can challenge once again for these accolades this year.

Ron Brooks therefore remains firmly in a positive spotlight, not only in the UK but also on the European map with Toyota.

In closing, we would like to thank our staff and our customers once again and strive to maintain and improve our performance and hopefully see you in our dealerships again soon.