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Toyota Feeling the Street

Toyota has decided to form a band!

Not just any band however, Toyota has launched a global street music initiative called Feeling the Street, which aims to celebrate the immense and sometimes undervalued talent of the world’s best buskers. The idea stems from the fact that some of the best music you’ll ever hear is found on the street, being played live by talented people who love their art.

Over the next 8 weeks a competition will be ran on where street musicians can upload an original video that shows off their skills. The videos have to feature the artist playing an original song live in a street location, and people from all over the world will vote for who they like best by throwing virtual money into their respective virtual hats.

From May to June 2015, the audience will then have control over who they would like to see performing together in a band. Only six artists will make the final cut!

In June, when the winners have been chosen, they’ll be taken on a nationwide tour of New Zealand last 9 days, where they will eventually end up performing a live showcase gig on stage. 6 lucky winners from the audience will also be chosen to join the street band on tour as roadies!

Find out more about #FeelTheStreet by following the official Twitter account @FeelingTheSt which will be updated with links to all the latest submissions.