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The Prius as You’ve Never Seen it Before

The launch of the all new Prius is almost upon us, and demonstrator models will be arriving in Ron Brooks Ilkeston & Mansfield showrooms very soon. 

Toyota USA are well on the way with their marketing campaigns, and some great adverts have already been aired over in the states.

Their latest effort (screened during the famed Super Bowl advertising breaks) is the cream of the crop however. It features the Prius in a way you’ve never seen it before, as well as starring actors from the acclaimed HBO TV show “The Wire”. Enjoy the video below.

The advert, which will not officially be shown in the UK as it does not comply with British advertising regulations, aims to demonstrate the much-improved driving dynamics of the 2016 Prius, which has been enhanced through the use of Toyota’s new TNGA platform and upgraded suspension components.

Find out more about the new 2016 Prius here.