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Ron Brooks opens new Suzuki site in Derby

5 April 2024


Ron Brooks Press Release – New Site Opening – Suzuki Derby

Ron Brooks Motor Group, a Family-owned Dealership Group based in the East-Midlands are proud to announce the appointment of the Suzuki Sales and Service Franchise for the Derby and significant wider market area including Burton to their portfolio.

The 60-year-old group which has been partnered with Toyota for over 50 years and Suzuki now for 10 years, is expanding its footprint with a 2nd Suzuki Site in Derby, contiguous to the existing Ron Brooks Suzuki operation in Mansfield, Nottinghamshire.

The site based in the heart of Derby, on Pentagon Island, intends to officially open to customers 1st May 2024. At present work is on-going to get the site up to Ron Brooks high standards and also our Brand Partner standards ready for our customers.

An official opening will be communicated in due course; although this is a perfect time to coincide with the All-New Suzuki Swift Launch to showcase this vehicle to the Derby territory.

Ideally situated on Pentagon Island, 1 mile from the Centre of Derby City Centre, the new site sits prominently on a large 2-acre site.

The location is arguably one of the most prominent and visible sites in Derby; the showroom is in the heart of most other Major Car Dealerships in the city.

As all main arterial and key routes/ roads into the city meet at the Island, this gives the site unrivalled traffic visibility. The site has been vacant for some time, but Ron Brooks are committed to bring this site back to life with significant investment, also signalling a further pledge to the Derby and East Midlands area.

As well as significant investment into the site, we believe this site will initially create 15 jobs immediately. Over time, as the site grows and business builds, and with the wider group’s requirements in central functions, we believe this to be closer to 50 jobs in the Medium-term.

The Ron Brooks Group has a growth ambition to soon exceed £100m turnover as a business.

In addition to mark the launch, Ron Brooks have continued further investment and support into their partnerships in the city. Building on their long-standing Partnership with Derby County Football Club, Ron Brooks Motor Group are excited to announce we’re now the preferred vehicle partner for Derbyshire County Cricket Club.

We have supplied 2 New Suzuki S-Cross vehicles for their international players for the forthcoming 2024 season.

Chairman and Managing Director, Kevin Slack said ‘We’re proud to have the opportunity to be the preferred vehicle partner for DCCC through our Suzuki division of our group. We’re delighted to also announce the opening of our new site on Pentagon Island, just a ball throw from the County Ground. This new site expands our groups portfolio and to be able to have presence in Derby excites us all and will ensure we work more closer with the club moving forwards and into the future’.

Group Manager, Tom Slack mentions ‘Ron Brooks are proud to have been appointed the Suzuki business in the significant market territory of Derby. We would like to thank Dale Wyatt, the directors and wider management team of Suzuki GB as they put further commitment in us. Our relationship with Suzuki is a true partnership and one we are committed together to making even stronger. With the all-new Swift launch in Q2 it is an exciting time.

Whilst the Ron Brooks business is 60 Years in the making, we are committed to a new growth strategy over the coming years. To grow meaningful relationships with selected brands at scale and to navigate the future market in true partnership spirit. This will be aided by our operational, geographical and customer focused excellence. It is a very exciting time for the business and our colleagues, and we are proud to offer ever more choice to our customers.

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