Ron Brooks is set to further strengthen its relationship with Chery UK following the appointment of a new Flagship Chery dealership in Nottingham, marking the group’s first representation of the rapidly growing ‘Chery’ brand.
The new dealership, located in Chilwell, Nottingham, represents an exciting next chapter for Ron Brooks, which already successfully partners with fellow Chery Automotive brands OMODA and JAECOO across its retail network.
The addition of Chery reflects the retailer group’s confidence in the brand’s long-term potential within the UK market and its commitment to bringing innovative, technology-led vehicles to customers across the East Midlands.
Nottingham has been identified as a key growth market for the brand, and Ron Brooks is looking forward to introducing local motorists to Chery’s expanding model range, customer-focused approach and ambitious vision for the future of mobility.
The new Chilwell site will provide customers with access to the latest Chery vehicles, alongside expert sales advice, aftersales support and a customer experience synonymous with the Ron Brooks name.
Tom Slack, Group Chief Commercial Officer at Ron Brooks, said:
“We are absolutely delighted to be adding Chery to the Ron Brooks portfolio and to further strengthen our relationship with the wider Chery Automotive family.
Chery Nottingham is our 14th business and sees us continue to be recognised as one of the fastest growing retailers in automotive.
Having already seen the positive impact that our three OMODA and three JAECOO businesses have had, we’re excited to welcome Chery and introduce the brand to customers across Nottingham and the surrounding area.
Nottingham represents a significant opportunity for Chery, and we are proud to have been entrusted with bringing the brand to such an important market. The Chilwell Nottingham location provides a fantastic platform for growth, and we look forward to showcasing everything Chery has to offer while delivering the exceptional levels of customer service that Ron Brooks is known for.
We believe Chery has a very bright future in the UK, and we’re excited to be part of that journey from the outset.”
The appointment further demonstrates Ron Brooks’ commitment to partnering with emerging automotive brands and investing in future growth opportunities, while providing customers with greater choice in the UK’s dynamic automotive markets.
The site is a new acquisition for the Group and is currently undergoing refurbishment Further details on the opening of the new Chery Nottingham dealership will be announced in due course.
