Ron Brooks Group proudly celebrated the official launch of its flagship XPENG retailer, marking a major milestone in the group’s continued growth and commitment to the future of electric mobility.
The event welcomed distinguished guests from XPENG’s UK division, including representatives from the brand’s Chinese headquarters as well as senior leaders from IM Group, the official UK distributor for XPENG. The celebration featured a ribbon-cutting ceremony and gift exchange, symbolising the beginning of what promises to be a strong and enduring partnership. Ron Brooks executives were pleased to welcome Elvis Cheng, Managing Director of XPENG Europe, Felix Hu, UK Country Manager, Jason Zong Managing Director of Network Department and Daisy Ren, Network Development Manager.
The newly unveiled flagship retailer represents a significant investment in both the XPENG brand and the local area in Derby, combining cutting-edge technology, exceptional design and a premium customer experience. The showroom will showcase XPENG’s impressive range of intelligent electric vehicles, setting a new standard for innovation and sustainability in the UK automotive market.
Tom Slack, Chief Commercial Officer of Ron Brooks Group, commented:
“We’re incredibly proud to officially open our flagship XPENG retailer today. The level of innovation and forward-thinking that XPENG brings to the EV market aligns perfectly with our values as a group. I was particularly pleased to welcome senior executives from XPENG HQ who chose our store and us as a partner to visit for their first UK dealer visit. We’ve invested heavily in creating a space that truly reflects the brand’s ambition and today’s event marks the start of a long and exciting partnership. We’re confident this collaboration will go from strength to strength.”
The launch event not only highlighted the strength of the partnership between Ron Brooks, XPENG and IM Group but also celebrated a shared commitment to sustainable mobility, future-ready technology and exceptional customer service.
William Brown, Managing Directo, XPENG UK & IM Group, said, “we are pleased to welcome Ron Brooks Group to the XPENG UK family as we continue our expansion of retailers in the UK. Derby was a significant point for us, and it was essential to partner with an established and well-respected retailer. XPENG offers a premium EV experience, at a highly competitive price point, and provides its customers and drivers with vehicles that are formed in next-generation technology. The XPENG G6 is on sale now and we have many more exciting models to come, which I know the Ron Brooks Group will be eager to showcase to the customers in Derby”.
