No Favorites
View Full List

New 2016 Toyota Prius Prices and Specification

The wait is finally over – the full prices and specifications have been revealed for the brand new 2016 Toyota Prius. This is one of the most hotly anticipated models of the year, with promises of huge leaps forward not just in efficiency and fuel consumption, but also driver comfort and improved driver engagement.

The Range

The new Prius range will consist of 4 different models from launch, with Active starting at just £23,295 Business Edition from £24,195, Business Edition Plus from £25,995 and top of the range Excel coming in at £27,450. No matter which grade you choose you will be getting great value for money considering the level of technology and the amount of specification even on the entry-level Active model. Toyota Safety Sense is standard across all models, with some additional benefits which are detailed below.


15-inch alloy wheels
Dual-zone climate control conditioning
Smart Entry (driver’s door) and push-button start
LED headlights
Toyota Touch 2 Multimedia system
DAB digital radio
Electrically adjustable driver seat
Driver seat lumbar adjust
Dual 4.2-inch colour TFT multi-information displays
Forward Collision Warning with Autonomous Emergency Braking
Adaptive Cruise Control
Road Sign Assist
Lane Departure Alert
Automatic High Beam

Business Edition – same specification as Active, plus:

Soft-touch cabin trim
Wireless phone charger
Smart Entry (all doors and boot)
Colour head-up display
Blind Spot Monitor
Rear Cross Traffic Alert
Heated front seats
Leather steering wheel trim
Auto-dimming rear-view mirror

New Prius Interior

Business Edition Plus – same specification as Business Edition, plus:

17-inch alloy wheels
Toyota Touch 2 with Go (satellite navigation and connectivity functions)
Simple Intelligent Park Assist
Front and rear parking sensors

Excel – same specification as Business Edition Plus, with the additional benefit of:

Leather upholstery
JBL premium audio system
Rain-sensing wipers
Toyota 2 with Go Plus (satellite navigation and connectivity with added functions)

Toyota Safety Sense – Standard on all new 2016 Prius 

Toyota Safety Sense, as featured on Auris, Avensis, Yaris & AYGO, will be standard across the range on all-new Prius, with additonal features not previously seen.

This means that in addition to Forward collision warning and autonomous emergency braking, lane depature alert, road sign assist and automatic high-beam, the new Prius will also feature radar-guided adaptive cruise control, that keeps you a set distance from the vehicle in front of you. As well as this, the upgraded Toyota safety sense is now not only able to detect other cars but also pedestrians who may be in the car’s path, and alert the driver accordingly.

New Prius

Prius Interior and Exterior Colours

The new Prius will be available in seven different colours, including the striking new Hypersonic Red, which is a pearlescent colour made especially for the new Prius. The interior will be black or grey, and the leather seats featured on the Excel model will be either grey with black shoulder sections or black with blue stitching.

Option Packs for the New 2016 Toyota Prius

A number of option packs are available for new Prius so you can upgrade your Prius to your liking. The £350 parking pack adds front and rear parking sensors which will work in conjunction with the standard reversing camera to make parking a breeze. The £300 Protection Pack includes scuff plates, rear bumper protection plate, a boot liner and front and rear mudflaps. A new option is the Black or Chrome pack, which adds (in either Piano Black or Chrome) rear diffuser, front fog lamp and side sill trim.

Order Your Prius Now

The new Prius is available to order now, with the first customer deliveries commencing from March 1 next year. Please contact either Ron Brooks Ilkeston or Mansfield for more information or to place an order.