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Celebrating our 60th Birthday and Winning the 2022 Ichiban Award!

We’re not even finished in 2022, yet here at Ron Brooks we are already celebrating some big milestones and accomplishments!

60th Birthday Celebrations

2022 marks a big milestone for Ron Brooks as we celebrate our 60th birthday! On Friday 29th July we will celebrate this milestone and we are inviting you to join us and make it a day to remember. A free family fun day, with a range of activities available such as game stalls, a race car simulator, and even a chance to meet ‘The Stig’, there will be plenty of fun to keep everyone entertained throughout the event. Food and drinks will also be available to keep you going. The event will commence at 10am and will last until 5pm, enough time for you to make the most of the day, and allowing us to celebrate with you and make some fun summer memories.

What’s on offer during the day:

  • ・Classic and future cars
  • ・Ilkeston brass band
  • ・Race car simulator 
  • ・Meet ‘The Stig’
  • ・Game stalls
  • ・Face painting 
  • ・Kids fun bus
  • ・Food and drink
  • ・Workshop tours
  • ・Erewash sound radio 

Ichiban Best Retailer in Town Award

As well as celebrating our 60th birthday, the event we are hosting will also be a celebration of the 2022 Ichiban Best Retailer in town award. Ichiban, in Japanese, translates to “Customer First”. The Ichiban award acknowledges the top centres around Europe who are some of the best in class at providing first class levels of customer service. This is the second Ichiban Best Retailer in town award which Ron Brooks’ Toyota centre in Ilkeston has won. One of the reasons that Ron Brooks has been around for so long is because of the first class service which is provided to the customers, we have always focused on exceeding customer expectations and the Ichiban award is proof of our top level customer service, and that is why we think it’s only right that we celebrate this award (and our birthday) with our customers, and community. 

We feel strongly that we have been able to reach our 60th birthday and receive our second Ichiban Best Retailer in Town award. This is thanks to our customers and our staff, and that’s why we think it’s only right that we celebrate these achievements together. 

We want to make a memorable day, because without our customers, our staff and our community, then we wouldn’t be able to celebrate achievements like these, so let’s make the most of it, together!

You’ll find us on 29th July at our Ilkeston centre. The Gateway, Derby Road, Ilkeston, DE7 5FH. We kindly ask that you email to confirm your attendance to

We hope that you are able to come and join us in celebrating our 60th birthday and our Ichiban award, there will be plenty to do to keep everyone entertained and busy throughout! In the meantime, feel free to read further about our Ichiban award. We hope to see you on Friday 29th July!